Manufacturing quality extruded & molded rubber components for automobile & engineering industry in various rubbers.

We also specialise in maintenance in Rubber Components in small quantities.


ASDA Exem follows work systems as per ISO 9001:2000 Quality system.

Quality System : Quality Objectives are defined and the quality policy is followed to the last detail. Work instructions at every stage, In Process Inspection, Final Inspection, Pre Dispatch Inspection, Rework-Rejection Analysis, Corrective and preventive actions as per the international norms are followed.

Process Flow Charts, Control Plans, PFD (Process Flow Diagrams) ECN, SPC's, PFMEA, MSA, Process capability studies are the part of our daily work environment for every product. 100% Traciability is available from the first stage of our process and can be tracked up to the invoice given to the customer.

ASDA is undergoing the implementation of TS 16949:2002 to focus on following high Quality Management Principles.


Customer Focus




Involvement of people


Process approach


System approach to management


Continual Improvement


Factual approach to management


Mutually beneficial supplier relationship

ASDA follows the Internal customer concept, by virtue of which, it can focus on internal waste elimination and reducing variables is our target & it is being constantly achieved. By this ASDA becomes Globally Competitive and has Edge over its competition. The savings out of the Waste Elimination Process, Cost Reduction, Better productivity brings the costs of inputs and process lower year by year and these are Passed onto the Customer where by giving ASDA the 'Preferred Supplier' status with most of our customers.

Just in Time (JIT) deliveries are practiced at ASDA with most Domestic (OEM) customers as well as with our export customers.

Most Key operations are in-house hence the Quality Control is the best available.

Some contract manufacturing is carried out by ASDA for which we have "Dedicated vendors" in the supply chain module who are certified companies and ASDA also maintains its own quality control personnel at the vendors end.

Routine external/ internal and customer audits are a part of the routine working at ASDA, which apart from bringing in more efficiency also brings out Total Transparency in our organization. We have routine audits from our reputed OEM customers.

Rubber Technology is the back bone of ASDA and continual development of new products, compounds and research are part of our routine working.


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